VERTICAL ANNOUNCES FIRST COMPREHENSIVE HELICOPTER INDUSTRY SURVEY

MHM Publishing, publisher of Vertical Magazine, is pleased to announce the first manufacturers product survey created by the helicopter industry, for the helicopter industry.

Running from March 30 to April 17, the 2015 Vertical Helicopter Manufacturers Survey will question helicopter operators, pilots, and maintenance engineers around the world on their satisfaction with helicopter manufacturers’ products and services. Results will be published in the June-July 2015 issue of Vertical.

“For several years, we have been asked to produce a product survey that reflects the helicopter industry as a whole,” explained Vertical publisher and MHM Publishing co-founder Mike Reyno. “While other magazines have conducted industry surveys in the past, these general aviation publications reach only a small segment of the helicopter industry.

“With our new survey, we aim to reach a truly representative cross-section of the helicopter industry, giving manufacturers the information they need to make their products and services better,” Reyno continued.

To ensure the objectivity of the survey, MHM Publishing has partnered with the independent research firm PMG Intelligence, a member of the Market Research Intelligence Association (MRIA). The organization is the authoritative voice for the marketing and public opinion research and marketing intelligence industry, and members must adhere to the strict guidelines set forth through the MRIA. 

“Over the last 20 years, PMG Intelligence has been helping organizations gather customer opinions and insights,” said PMG Intelligence manager of digital services Corey Ouellette. “We have worked with many global partners in several industries including medical, financial services, government, technology, pharmaceutical, and publication. We are delighted to have the opportunity to work with MHM Publishing on this important study.”

Unlike some other helicopter industry surveys — which share respondents’ answers and identifying details with manufacturers — the Vertical Helicopter Manufacturers Survey will ensure that individual responses remain completely anonymous. Respondents will not be contacted without their permission as a result of their responses; however, all respondents will have the option of obtaining an individual copy of the survey results, with data that can be used to inform business decision-making.

“We’re excited to be providing the helicopter industry with a valuable service, one that will benefit both operators and their customers,” said Reyno. “As we have with our magazine, we look forward to setting a new standard of professionalism for aviation industry surveys.”